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Professional Background / Resume

Rafiqoh
Fitriani.

Policy · Trust & Safety · Training & Knowledge Systems · Digital Operations · Creative Communication
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9+ yearsProfessional experience
6SEA markets supported
12,000+Operational users & partners
35%Operational error reduction
Overview

Professional profile

Multidisciplinary professional with more than nine years of experience across digital communications, platform operations, Trust & Safety, policy development, risk investigation, training, knowledge management, quality and creative production.

Professional experience includes ByteDance/TikTok, Meta operations through Accenture, agency digital marketing and independent digital entrepreneurship. Work has covered multinational stakeholders, policy guidance, operational systems, external training networks, risk investigations, e-commerce platform operations and corporate creative communication.

02 / Employment history

Professional experience

2022 — 2025
ByteDance · TikTok Shop

Training & Policy Manager

Kuala Lumpur · Six Southeast Asian markets
  • Policy & governance. Policy Person in Charge for Prohibited Products, Counterfeit / IPR and Content Compliance; authored and maintained enforcement guidance for human review and automated detection workflows. Worked with policy stakeholders on medical misinformation, product safety, counterfeit detection, seller verification and operational policy improvements.
  • Learning & knowledge. Built regional learning journeys, competency frameworks, certification programmes, train-the-trainer standards and digital content using Articulate Storyline, Rise and internal LMS/CMS. Coordinated approximately 60 external BPO trainers.
  • Market Tribe. Led a regional knowledge and enablement initiative consolidating five fragmented policy/training channels into two integrated systems supporting 12,000+ operational users and external partners. Coordinated technology, legal, quality, business and operations stakeholders. Model subsequently adopted by teams in the US, UK and Japan.
  • Quality improvement. Used QA trends, weekly root-cause reviews and targeted guidance changes to reduce operational errors by 35% within six months. Digitised classroom delivery, reducing training delivery time by 50%.
  • Creative work. Conceived and designed Bytegazine, an internal editorial magazine; directed concepts, covers, layouts and visual storytelling.

Recognition: Best Performer (two consecutive years) · Customer Experience Champion 2023 · Spot Bonus Winner 2024 · Global Moderation Logo Champion 2024

2020 — 2022
ByteDance · TikTok Advertising

Risk Quality Analyst / Risk Investigation Expert

Jakarta & Kuala Lumpur
  • Investigation. Global Point of Contact for Ads Credit misconduct; investigated advertising fraud, financial manipulation, deceptive advertisers, coordinated inauthentic behaviour and regional policy abuse.
  • Cross-functional work. Coordinated evidence and escalations with Legal, Finance, Sales, Policy, Compliance, Product and Engineering. Investigated 23 escalation cases during the final two months in role.
  • Quality & analytics. Used SQL and case evidence to analyse patterns, audit enforcement decisions and create moderator job aids. Reached approximately 99% QA accuracy across Indonesia and Philippines operations.

Recognition: Incentive Programme Winner 2022

Aug — Oct 2020
ByteDance · TikTok Advertising

Ads Content Moderator

Jakarta, Indonesia
  • Enforcement. Reviewed advertising content against policy and risk requirements in a high-volume moderation environment; advanced to Risk Quality Analyst after approximately two months.
2019 — 2020
Accenture via Manpower · Meta operations

Subject Matter Expert, Trust & Safety

Kuala Lumpur, Malaysia
  • Escalations. Handled complex and high-severity Facebook and Instagram content, including violent-extremism escalations, supporting the Indonesian market.
  • Knowledge & quality. Created bilingual English–Indonesian reference materials, contributed to moderator training and policy calibration, and maintained team quality above 98%.

Recognition: Team Engagement Champion

2018 — 2019
Accenture via Manpower · Meta operations

Content Moderator, Trust & Safety

Kuala Lumpur, Malaysia
  • Moderation. Reviewed high-volume Facebook and Instagram content against community standards for Indonesia; maintained individual quality above 98% and progressed to SME after approximately one year.
2016 — 2018
Ayo Media Network

Assistant Manager, Social Media / SEO & Social Media Strategist

Bandung, Indonesia
  • Digital marketing. Planned SEO and social content, developed commercial campaigns and wrote paid advertising copy across Facebook, Instagram, Twitter and Google Ads.
  • Brand communication. Managed content strategy, campaign execution, promotional messaging and online reputation-related work for clients.
03 / Entrepreneurship and client work

Independent professional experience

2020 — 2024
ALBOE · A Little Bits of Everything

Founder & Platform Operator

Remote · Parallel independent venture
  • Built and operated a two-sided fiction marketplace for independent authors and readers using WordPress and WooCommerce.
  • Owned marketplace architecture, hosting, payment integrations (Stripe, PayPal, Midtrans), maintenance, technical incidents, content taxonomy, product pages, copywriting, marketing emails and customer support.
  • Approximately 15,000 registered users; peak of 500 transactions daily and more than 100 daily enquiries at high-volume periods.
  • Resolved server crashes and payment incidents, and introduced more structured scheduled maintenance and customer communications.
through Jun 2026
Confidential client (NDA)

Ghostwriter & Email Marketer

Remote assignment
  • Wrote articles to client briefs and brand voice, email marketing campaigns and subject lines; later supported Google Analytics. Client identity and performance figures confidential.
Independent
Creative writing

Fiction Author

Pseudonymous
  • Wrote and published two novels under pen names; both achieved sales. Experience includes long-form storytelling and original content development.
04 / Germany

Local professional experience

2025 — Aug 2026
KGW Schweriner Maschinen- und Anlagenbau GmbH

Volunteer Creative Designer

Schwerin, Germany
  • Produced German-language LinkedIn recruitment campaigns, reusable design templates, trade-fair banners, signage and print/outdoor materials.
  • Handled creative briefs with German-speaking stakeholders and used AI-assisted language refinement; bilingual professional recommendation available.
05 / Recent initiatives

Projects & ongoing development

Applied AI & automation

Independent experimentation with custom AI agents, AI-assisted knowledge structures, content workflows, task automation, document organisation and digital media production.

The Gardening Cats

Independent creative brand built around two cats, Ali and Hannibal: social video production, storytelling, scripting, editing, brand identity, Instagram, TikTok and YouTube channel development.

Website & portfolio development

Maintains a personal portfolio showing Trust & Safety, instructional design, software/product engineering and corporate web and creative work, including a web-novel software concept and export catalogue project.

06 / Formal development

Education & credentials

2012 — 2016
Universitas Padjadjaran · Indonesia

Bachelor of Communication Science — Public Relations

Cum laude · GPA 3.57/4.00 · Bidikmisi National Scholarship recipient.

AI & technology

  • IAPP AIGP Complete Training: AI Governance Mastery — Packt / Coursera (training completion, not AIGP exam certification)
  • Google AI Fundamentals — Google / Coursera
  • SQL Data Camp — ByteDance internal
  • The Complete Web Developer and Digital Marketing Course — Udemy

Learning & language

  • Certified Master Trainer — TikTok / ByteDance internal
  • Certified Auxiliary Trainer — TikTok / ByteDance internal
  • EF SET English Certificate — C2, 83/100 (valid until February 2028)
07 / Full inventory

Professional & technical skills

Policy & risk

Policy authorshipTrust & SafetyPlatform governanceMarketplace integrityProhibited productsCounterfeit / IPRContent complianceAds fraud investigationRisk assessmentEscalation managementQA & calibration

Learning & knowledge

Instructional designTraining needs analysisLearning journeysCompetency frameworksCertification programmesTrain-the-trainerKnowledge governanceSOPs / decision treesLMS / CMSSCORM / xAPIArticulate Storyline / Rise

Operations & analytics

Cross-market programmesBPO coordinationStakeholder alignmentRoot cause analysisProcess improvementKPI analysisSQLRollout implementationQuality feedback loops

Creative & communication

Creative copywritingDirect-response adsGhostwritingEmail marketingBrand voiceSEOSocial media strategyEditorial designRecruitment campaignsStorytellingVideo editing

Technology & tools

WordPressWooCommerceHTML / CSSStripe / PayPal / MidtransAdobe Creative SuitePremiere ProCanvaCapCutGoogle AnalyticsGenerative AIClaude / ChatGPTCustom AI agentsWorkflow automation
08 / Communication

Languages

Indonesian

Native

English

C2 · EF SET 83/100

Malay

Advanced

German

A2 · Currently progressing toward B1/B2

Availability

Current professional status

Based in Germany with active work authorization. Open to international and Germany-based professional opportunities, including remote and hybrid work. Continuing professional development in German language skills, AI and digital systems.

Want to discuss an opportunity? Get in touch by email or connect through LinkedIn.
Available for opportunities

Let's discuss your next learning, AI, or digitalization challenge.

Whether you need scalable onboarding, digital learning systems, e-commerce management, or creative content strategy, I'd welcome the conversation.

Connect on LinkedIn
Based in Germany
Open to remote or hybrid
Work permit active